ÃYO

Branding
Freelance
2021

Bruno Rodrigues and I were asked to create an eye-catching branding and visual language for Ãyo, a Swedish jewelery brand.

Our aim is to induce curiosity through the very first impression. With eye-catching visual language that hints towards heritage, contemporary and classic design.

We want the viewer to fill the shapes with their own experiences and inspirations, creating an interaction and a personal connection with ÃYO.

A minimalistic brand utilising tensions within the logotype and the typographic layouts to create dynamism within each brand touch point